The Weston

project
A 9-key luxury hotel in the middle of nowhere

The Weston, a luxury country-style hotel in Weston, Vermont, is the latest project by the renowned Sharp family, known for iconic properties like Gramercy Park Hotel and The Carlyle. This boutique property offers nine uniquely designed guest rooms and suites, combining refined charm with modern amenities, including a state-of-the-art spa, yoga studio, fitness center, bocce courts, and the acclaimed restaurant, The Left Bank.

ALAB spearheaded The Weston’s launch, delivering a comprehensive strategy encompassing media placements, on-site media visits, influencer partnerships, activations, and awards. This approach highlighted the property’s distinctive offerings, including its award-winning restaurant and spa, ensuring a seamless introduction to the market.

Recently, ALAB supported the debut of The Farm, The Weston’s regenerative farm initiative set across 100 acres. This venture reinforces the hotel’s commitment to sustainability and culinary excellence, producing eco-friendly fresh ingredients that integrate into the guest experience and elevate The Weston’s vision of luxury with purpose.

Total Press Exposure:

20,330,682,634 Media Impressions

Number of Press Placements:

109

List Additional Accolades Secured/ Awards:
  • Wine Spectator Award 2024 - Award of Excellence: The Left Bank
  • Condé Nast Traveler’s 2024 Readers Choice Award - No.1 In New England: The Weston

Influencer/Celebrity Highlights:
Noteworthy Partnerships:
  • Diptyque 
  • Dyson 
  • Rains
  • goop

The Weston, a luxury country-style hotel in Weston, Vermont, is the latest project by the renowned Sharp family, known for iconic properties like Gramercy Park Hotel and The Carlyle. This boutique property offers nine uniquely designed guest rooms and suites, combining refined charm with modern amenities, including a state-of-the-art spa, yoga studio, fitness center, bocce courts, and the acclaimed restaurant, The Left Bank.

ALAB spearheaded The Weston’s launch, delivering a comprehensive strategy encompassing media placements, on-site media visits, influencer partnerships, activations, and awards. This approach highlighted the property’s distinctive offerings, including its award-winning restaurant and spa, ensuring a seamless introduction to the market.

Recently, ALAB supported the debut of The Farm, The Weston’s regenerative farm initiative set across 100 acres. This venture reinforces the hotel’s commitment to sustainability and culinary excellence, producing eco-friendly fresh ingredients that integrate into the guest experience and elevate The Weston’s vision of luxury with purpose.

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