Barsys
Barsys is transforming the cocktail-making experience by merging advanced technology with the art of mixology. Founded in 2014, the brand empowers users to craft precision-made cocktails at home with innovative products like the Barsys Coaster 2.0 and Barsys 360. The Barsys App serves as a hub for personalized recipes, interactive features, and alcohol delivery, redefining at-home mixology for both novices and experts. With over one million drinks mixed to date, Barsys continues to celebrate craftsmanship, connection, and the endless possibilities of cocktail creativity.
ALAB Group was engaged to support the launch of Barsys' latest innovations, the Barsys 360 and Coaster 2.0. During the preorder stage, ALAB provided strategic support through press coverage, brand collaborations, and influencer relations. This partnership extended into the launch phase, with the Barsys 360 debuting just in time for the holiday season.
ALAB focused on securing impactful media and influencer coverage for both products. The team developed and executed strategic campaigns to showcase each product's innovative features, positioning Barsys as a leader in smart bar technology. By leveraging media relationships and an extensive influencer network, ALAB ensured the Barsys 360 and Coaster 2.0 gained the visibility needed to captivate cocktail enthusiasts and tech-savvy audiences alike
1,099,366,859 Media Impressions
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- HiConsumption: The Barsys 360 Is a Smart Cocktail Maker For Your Kitchen Countertop
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USA Today Network Reviewed Award at CES 2024
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Barsys is transforming the cocktail-making experience by merging advanced technology with the art of mixology. Founded in 2014, the brand empowers users to craft precision-made cocktails at home with innovative products like the Barsys Coaster 2.0 and Barsys 360. The Barsys App serves as a hub for personalized recipes, interactive features, and alcohol delivery, redefining at-home mixology for both novices and experts. With over one million drinks mixed to date, Barsys continues to celebrate craftsmanship, connection, and the endless possibilities of cocktail creativity.
ALAB Group was engaged to support the launch of Barsys' latest innovations, the Barsys 360 and Coaster 2.0. During the preorder stage, ALAB provided strategic support through press coverage, brand collaborations, and influencer relations. This partnership extended into the launch phase, with the Barsys 360 debuting just in time for the holiday season.
ALAB focused on securing impactful media and influencer coverage for both products. The team developed and executed strategic campaigns to showcase each product's innovative features, positioning Barsys as a leader in smart bar technology. By leveraging media relationships and an extensive influencer network, ALAB ensured the Barsys 360 and Coaster 2.0 gained the visibility needed to captivate cocktail enthusiasts and tech-savvy audiences alike
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