ALAB GROUP
ALAB GROUP
ALAB GROUP
ALAB GROUP
At ALAB GROUP, our laboratory approach transforms how brands connect with their audiences through integrated communications, PR, and marketing strategies.
Our team of strategists brings together decades of cross-industry expertise, cultural intelligence, and multi-sensory innovation.
We approach each challenge with scientific precision and creative vision, designing solutions that create lasting impact across all channels.
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HOW WE WORK
01
120°/ ANALYZE
We begin by diving deep into your brand's DNA, market position, and cultural context. Our team examines every variable, from audience behaviors to industry trends, creating a comprehensive foundation for strategic innovation.
02
240°/ INNOVATE
This is where science meets creativity. We develop custom frameworks and unexpected approaches that challenge conventional thinking. Every strategy is engineered from the ground up, where we transform unique solutions into opportunities that elevate your brand.
03
360°/ IMPLEMENT
Precision meets possibility in our execution phase. We deploy carefully calibrated tactics across multiple marketing/communication channels, continuously measuring and optimizing to ensure maximum impact. Our real-time approach allows us to capitalize and create on cultural moments and emerging opportunities.
04
480°/ MULTI-SENSORY
We design comprehensive communication strategies that resonate across all touchpoints. Our work is purposefully crafted to create spillover effects -transforming media coverage into digital assets, campaigns into cross-channel experiences, and singular moments into lasting impact.
05
600°/ SELECTIVE FOCUS
We intentionally maintain a concentrated client portfolio, allowing us to become fully ingrained partners in each brand's journey. This focused approach enables us to optimize both our performance and our clients' communication needs with unparalleled dedication.
06
720°/
ELEVATE
Success isn't just about immediate results—it's about creating sustainable momentum. We transform metrics into meaningful outcomes, leveraging every achievement across channels to build lasting brand equity and market position.
FOUNDER’S STORY
In 2012, Ashley Orfus recognized a fundamental shift in how consumers engage with brands. As the marketing and PR landscape struggled to keep pace with rapidly evolving consumer behaviors, she envisioned a different approach - one that would blend scientific precision with creative innovation. This vision became ALAB GROUP.
"I wanted to create something as dynamic as the entrepreneurs and businesses we serve," Ashley explains. The name ALAB, standing for "A Laboratory," reflects our foundational commitment to experimentation and data-driven design. What began as an innovative space to test and refine new approaches to brand storytelling has evolved into a pioneering methodology that transforms how brands connect with their audiences.
Our laboratory mindset isn't just symbolic - it's embedded in every aspect of our work. We reject formulaic solutions in favor of building each strategy from the ground up, ensuring every element is precisely calibrated to our clients' unique needs. This approach has attracted visionaries, category creators, and innovators who seek more than traditional PR and marketing services - they want a partner in discovery and transformation.
Today, ALAB GROUP continues to push boundaries at the intersection of enterprise and innovation, guided by Ashley's original vision of creating a space where experimentation meets excellence. Our success is built on an uncompromising commitment to creativity, precision, and the belief that every brand story deserves to be told in its most compelling form.
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