Juicy Marbles is a premium plant-based brand on a mission to redefine non-meat cuisine while celebrating the universal joys of food culture—creativity, indulgence, and connection. Known for their innovative products like the Thick-Cut Filet, Whole-Cut Loin, and world-first Bone-In Ribs, Juicy Marbles replicates the look, texture, and flavor of marbled cuts of meat without fillers or additives. Their dedication to culinary artistry makes them a standout in plant-based innovation, offering versatile and hedonistically satisfying options for professional chefs and home cooks alike.

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ALAB Group was engaged to lead the strategy and execution of Juicy Marbles' U.S. launch, providing comprehensive PR services to support the brand’s expansion beyond its established presence in the UK and Europe. As Juicy Marbles’ first U.S.-based PR agency, ALAB brought the strategic expertise needed to introduce their groundbreaking meatless products to the American market.

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The scope of work included launching the Juicy Marbles Thick-Cut Filet in the U.S. while preparing for the release of new products like the Whole-Cut Loin and Baby Ribs. ALAB ensured widespread media and influencer coverage to generate excitement and awareness. The team also secured partnerships with like-minded brands to enhance alignment, developed strategic campaigns, and coordinated targeted media outreach. Additionally, ALAB positioned the founder as a thought leader by arranging podcast appearances to share the brand's vision and highlight its innovative approach to plant-based cuisine.

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