CFDA MEN'S ACCESSORY BRAND
SOLD AT BARNEY'S, NEIMAN MARCUS, ISETAN, HARVEY NICHOLS,
JOYCE HONG KONG, HARROD'S, BLOOMINGDALES
ALAB Group has overseen the PR incubation and execution of a communications and marketing strategy that supports the luxury and contemporary markets, as well as the culture of the art world. The result has been a multi-pronged campaign that has incorporated the conceptualization and implantation of events; presentations such as a gallery installation at HP France, product collaborations with NBA Custom designer Waraire Boswell, tastemaker and influencer initiatives dressing celebrities such as Jay Z, Orlando Bloom, John Legend, Ryan Lochte, Dave Franco and Andy Samberg and garnering international exposure with placements and stories in The Wall Street Journal, Essential Homme, Nylon Guys, NY Magazine, Esquire, Modern Luxury, GQ Russia among others.