THE PROCESS

HOLISTIC & INTEGRATED PR AND MARKETING 

1

ASSESSMENT & GOAL EXPLORATION

We collaborate with a brand to acknowledge the phase, project, and purpose. We try to understand their past and present status as well as how this initiative fits into the greater objectives and goals for the organization. We ask questions, and a lot of them! Because we want to understand how you tick and why, both objectively and personally.

 
 

2

FORMATION OF 
THE STRATEGIC BLUEPRINT

We now know your goals and how you function. At this stage, we create the comprehensive map to achieve the desired goals or tweak them as we inform you of the potential and planned results. Our signature approach is expressed at this level: we create a customized, integrated action plan where we take you through the rational and potential results. We brainstorm, collaborate closely with you, and openly share ideas to come up with the perfect and flexible plan to support your vision and brand. 

3

IMPLEMENTATION EXECUTION
& EXPLANATION

Delivery, Delivery, Delivery. With full force we execute our collaborative, custom, creative, and strategic plan with an emphasis on gaining results. During this time, we evaluate the effectiveness of the performance, any and all feedback and results while the project is still occurring, to determine what the next step should be. Because we believe in flexibility, at this stage we can employ potential additional stages or alternative strategies to be executed based on identifying results in real-time.

 
 

4

EVALUATION

It’s important that we combine the real-time feedback with a post-action evaluation, to paint a full picture landscape of the effectiveness of the project/campaign and work. We do not shy away from honesty, (rather we fully embrace it), and because of this factor, the feedback is that much more effective and rewarding. We reflect with you to propose continued work, alternative options, and provide additional data and details. We are conversationalists and communicators, so we share as we believe that knowledge and information is the foundation for optimal synergy and success!