a styling, closet organization
networking fashion app and social platform.

 

GOAL:

COMMUNICATE THAT NETROBE IS A STYLE AUTHORITY
PROMOTE THE APP, which features had evaluated into a social platform & brand for international fashion lovers
HIGHLIGHT that it is both fashion and tech savvy and dedicated to style!

PARTNERSHIP CREATION WITH INTERMIX , “STYLE HEROINE” & GOOGLE

CONTEST DEVELOPMENT

 

ALAB GROUP WORKED WITH NETROBE TO LAUNCH THEIR NEW SOCIAL PLATFORM/WEBSITE AND SUPPORT THE NEW FEATURES OF THEIR ALREADY POPULAR APP. WE CREATED A STRATEGIC PLAN THAT THAT INCLUDED INTRODUCTIONS TO INTERNATIONAL AND LOCAL MEDIA, UNIQUE PRESS RELEASES THAT COMMUNICATED THE CONCEPT TO DIVERSE MEDIA OUTLETS [FASHION VS. BUSINESS/TECH] AND EMPLOYED A THREE-PRONG ACTIVATION DURING NYFW; THE INITIATIVE INCLUDED PARTNERSHIPS WITH GOOGLE GLASS, IMPLEMENTING CONTEST INTEGRATION AND SOCIAL MEDIA COVERAGE BY INTERMIX, AS WELL AS A BRAND AMBASSADOR PROGRAM LED BY TOP INTERNATIONAL FASHION BLOGGER, THE STYLE HEROINE.