ALAB GROUP WORKED WITH NETROBE TO LAUNCH THEIR NEW SOCIAL PLATFORM/WEBSITE AND SUPPORT THE NEW FEATURES OF THEIR ALREADY POPULAR APP. WE CREATED A STRATEGIC PLAN THAT THAT INCLUDED INTRODUCTIONS TO INTERNATIONAL AND LOCAL MEDIA, UNIQUE PRESS RELEASES THAT COMMUNICATED THE CONCEPT TO DIVERSE MEDIA OUTLETS [FASHION VS. BUSINESS/TECH] AND EMPLOYED A THREE-PRONG ACTIVATION DURING NYFW; THE INITIATIVE INCLUDED PARTNERSHIPS WITH GOOGLE GLASS, IMPLEMENTING CONTEST INTEGRATION AND SOCIAL MEDIA COVERAGE BY INTERMIX, AS WELL AS A BRAND AMBASSADOR PROGRAM LED BY TOP INTERNATIONAL FASHION BLOGGER, THE STYLE HEROINE.