ONLINE MEN'S E-TAILER MAKES US LAUNCH WITH INTEGRATED CAMPAIGN - POP UP SHOP, VIDEO, SOCIAL MEDIA CONTEST

 

GOAL:

Communicate that F&O makes technology fashionable (rather than separate!)
Emphasize that the company is driven by community (over 500 000 users)
Highlight that F&O has a culture - It was for the every day guy,
creators & creatives
Communicate that they are representing the new retail landscape and the rise of the powerful consumer.

 
 
 

frank & oak united tailors launch

 

FRANK & OAK DRAKE LAUNCH

 

WE OVERSAW THE EXECUTION OF A SERIES OF INITIATIVES TO SUPPORT BOTH THE US/NYC AND CANADIAN MARKETS TO EXPAND THE FRANK & OAK BRAND VISIBILITY. THIS INCLUDED PUBLICIZING AND OVERSEEING THEIR FIRST NYC POP-UP SHOP “UNITED TAILORS.” OUR INVOLVEMENT INCLUDED EXECUTING A PRESS PREVIEW, SECURING INTERVIEWS WITH THE CEOS, AND A CONSUMER PARTY TO SUPPORT THEIR INITIATIVE. WE’VE ALSO AIDED IN LAUNCHING SEVERAL OF THEIR CAPSULE COLLECTIONS INCLUDING “F&O” AND “ESCONDIDO” AND IMPLEMENTED A VARIETY OF CREATIVE METHODS TO SUPPORT THE COMMUNICATION BY GROWING SIGNIFICANT BUZZ FOR THE COMPANY, INCLUDING OVERSEEING THE BRAND MESSAGING AND POSITIONING TO SUPPORT BOTH THEIR TECH AND FASHION DRIVEN MARKETS. THE RESULT INVOLVED EMPLOYING VARIOUS CREATIVE RESOURCES SUCH AS VIDEO CONTENT, CONTEST INTEGRATION IDEATION, COPY CREATION AND GIFTING INITIATIVES THAT SECURED SUCH MEDIA PLACEMENTS FOR THE BRAND AS ESQUIRE, NYLON GUYS, AND COMPLEX MAGAZINE AMONGST OTHERS.