A NEW TECH FASHION PLATform that conNECTS ESTABLISHED DESIGNERS WITH CONSUMERS VIA "CROWD FUNDING" AND SOCIAL MEDIA LEVERAGING

 

GOAL:

ANNOUNCE THE SOFT LAUNCH OF THE COMPANY
COMMUNICATE THE UNIQUE MODEL
INTRODUCE THE SITE TO INFLUENCERS WITH A NICHE GIFTING & COMISSION PROGRAM

 

THE PLATFORM

 

FOR THE FASHION/TECH HYBRID BRAND WE WORKED CLOSELY WITH THE FOUNDERS TO DEVELOP A 6 –WEEK LAUNCH CAMPAIGN THAT WOULD PROCURE NOTEWORTHY INDUSTRY EXPOSURE WHILE ALSO DRIVING TRAFFIC FOR THEIR FIRST CAMPAIGN, FEATURING CYNTHIA ROWLEY. THE RESULT WAS SECURED MEDIA PLACEMENTS WITH 25+ TOP TIER OUTLETS AND EXPOSURE FOR ONLINE FASHION, TECH AND BUSINESS, INCLUDING REFINERY29, MASHABLE, ENTREPRENEUR AND THE DAILY MAIL,
TO NAME JUST A FEW.