an international luxury women’s accessories brand by CFDA Designer Colette Malouf, known for jewelry and high-end hair accessories.
 

GOAL:

PRESS OUTREACH FOR CFDA LUxury accessories
designer rebranding & e-commerce launch

 
 

CELEBRITY AND INFLUENCER PLACEMENT

 

SS 2014 PRESS DAY

 

AFTER 27 YEARS AS AN ICONIC DESIGNER, WE RE-LAUNCHED COLETTE MALOUF INC. INTO THE MARKETPLACE TO REFRESH AND INCREASE BRAND AWARENESS.
WE IMPLEMENTED A SUCCESSFUL COMMUNICATIONS PLAN THAT SUPPORTED THE BRAND’S UPDATED IMAGE AND NEW E-COMMERCE SITE. THIS WAS ALSO AN OPPORTUNITY TO HIGHLIGHT THE CREATIVE DIRECTOR,

COLETTE MALOUF’S INDUSTRY EXPERTISE AND HER FOCUS ON TRANSFORMATION TO THE LUXURY AND CONTEMPORARY MARKETS. HIGHLIGHTS OF INITIATIVES HAVE INCLUDED PRESS APPOINTMENTS FOR THE LAUNCH OF EACH NEW COLLECTION, COORDINATING GIFTING OPPORTUNITIES AND INFLUENCER LEVERAGING. AS A RESULT, WE’VE GROWN EXPOSURE VIA NUMEROUS PUBLICATIONS SUCH AS STYLE.COM, GLAMOUR, LUCKY, THE KNOT, BRIDES AND ELLE MAGAZINE TO NAME A FEW, AS WELL AS INFLUENCER EXPOSURE VIA STYLE STARS AND BLOGGERS SUCH AS DEMI LEVATO, PEONY LIM AND OLIVIA PALERMO, AND MEDIA PROGRAMMING AS SEEN IN REIGN, GAMES OF THRONES, AND THE CARRIE DIARIES.