A BOUTIQUE FITNESS CONCEPT & BRAND
DEVELOPED BY MOTHER/DAUGHTER DUO & INDUSTRY VETERANS.

 

 

GOAL:

Communicate the unique facility, programming and results
by providing overall consulting on brand story,
website, merchandise & partnerships.

 

WEBSITE CREATIVE ADVISEMENT AND CONTENT CREATION

 

PHOTOSHOOT PRODUCTION: BRAND COLLATERALS

 
 

FAB FIT FLY EVENT

 
 
 

BOOBIE BASH

 
 
 

SWEATY BETTY EVENT

 
 
 

ALALA EVENT

 

VIDEO PRODUCTION

 

ALAB GROUP HAS ESTABLISHED AND OVERSEEN ALL COMMUNICATIONS AND MARKETING SINCE THE COMPANY’S INCEPTION AND CONTINUES TO FIELD EXPOSURE AND GROWTH OPPORTUNITIES ON BEHALF OF THE BRAND. WITH THREE CURRENT MANHATTAN LOCATIONS AND A NATIONAL FRANCHISE MODEL SLATED FOR NEXT YEAR, IT HAS BEEN ESSENTIAL TO DEVELOP STRONG MESSAGING THAT SUPPORTS THE BRANDS UPSCALE, BOUTIQUE MODEL. EFFORTS TO SUPPORT THIS GOAL HAVE INCLUDED LOCAL AND NATIONAL EXPOSURE IN TOP TIER FITNESS, LIFESTYLE AND FASHION PUBLICATIONS SUCH AS THE NEW YORK TIMES, VANITY FAIR, ELLE, FITNESS MAGAZINE AND THE TODAY SHOW TO NAME A FEW. ADDITIONAL EFFORTS HAVE INCLUDED ACQUIRING AND SECURING SPONSORSHIP NETWORKS TO SUPPORT EVENTS AND VIP SERVICES FOR CLIENTS WITH CHOP’T SALADS, BAUBLEBAR, GLAMSQUAD, ATHLETA, PRIV, LUNA BAR AND ALALA AMONG OTHERS. TO FURTHER HIGHLIGHT AND COMPLIMENT THE BOUTIQUE POSITIONING OF CHAISEFITNESS, WE ALSO HAVE SECURED KEY PARTNERSHIPS SUCH AS WITH VICEROY HOTELS, AND DEVELOPED PR POLICY CONTENT FOR THE NATIONAL FRANCHISE MODEL.