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WE ARE AN EXPLORATORY CONSULTANCY UTILIZING MULTI-PLATFORM CHANNELS TO COMMUNICATE, CREATE, AND MARKET FASHION AND LIFESTYLE BUSINESSES 
AND PRODUCTS. 

 
 

CREATIVITY

WE GET BORED AND SO DOES THE INDUSTRY
SO WE DRIVE COMMUNICATION IN A WAY THAT TRULY SPEAKS TO OUR AUDIENCE.
WE MAKE IT DYNAMIC OFTEN EMPLOYING DIFFERENT TOOLS
AND RESOURCES TO DRIVE YOUR POINT.
WE LIKE TO BE INVENTIVE AND REINVENTIVE
IN THE WAY WE GET YOUR MESSAGE OUT THERE! 

CUSTOMIZATION

WE DO NOT BELIEVE IN A ONE-SIZE MODEL.
OUR CLIENTS AND BRANDS ARE MULTI-DYNAMIC, MULTI-FUNCTIONAL,
AND ARE PERVEYORS OF INNOVATON.
EACH PROJECT AND RELATIONSHIP WITH OUR CLIENTS AND BRANDS IS A UNIQUE ONE.
WE BUILD AN INDIVIDUAL BLUEPRINT ADDRESSING
A TARGET PLAN OF ACTION FOR YOU AND ONLY YOU! 

COLLABORATION

WE BELIEVE IN INCLUSIVITY – WE ENGAGE WITH YOU ALONG THIS JOURNEY BY BRAINSTORMING AND INTERCHANGEABLY SHARING KNOWLEDGE.
WE WORK WITH DYNAMIC BRANDS AND LEADERS
WHO ARE PART OF THE PR PROCESS IGNITING IDEAS
AND THUS FUELING A GREATER COLLECTIVE ENERGY AND STRONGER RESULTS! 

 
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OUR SERVICES

 
 


MEDIA RELATIONS

STORY-TELLING DEVELOPMENT/BRAND IDENTITY

PRODUCT & SERVICE LAUNCHES

BRAND RELAUNCHES & REVIVALS

STRATEGIC & CREATIVE CONSULTING FOR START UPS

EDUCATION AND STRATEGIC CONSULTING FORENTERPRISE

EVENT CONCEPTULIZATION & SERVICES

CAMPAIGN CREATION & DEVELOPMENT

BRAND AMBASSADOR PROGRAMS

AFFILIATE MARKETING PROGRAMS 

 
 
 
 
 

EVENTS

THE POWER OF EVENTS SERVE AS AN INTERACTIVE FORCE TO BRING AWARENESS AND MULTI-DYNAMIC EXPERIENCES TO THE CLIENTS AND BRANDS WE SERVE. OUR SIGNATURE APPROACH ADDRESS MULTI-SENSORY ENGAGEMENT, CREATING THE ULTIMATE ENVIRONMENT TO EVOKE PURPOSE.

 

EDITORIAL

WE FOSTER VALUABle RELATIONSHIPS with media to cultivate awareness for expression on behalf of our clients. We focus on securing placements that coincide with the brand's vision by actively engaging and pursuing the pages of the best publications.

 

INFLUENCER & CELEBRITY

THE RELATIONSHIP BETWEEN CELEBRITY & INFLUENCeRS AND PRODUCT & SERVICE HAS BECOME A VALUABLE OPPOrtunity IN BUILDING AWARENESS AND VALIDATION.
AT ALAB GROUP, WE UTILIZE OUR VAST NETWORK TO TARGET TASTEMAKERS THROUGH MEANINGFUL CONNECTION, AUTHENTIC INTEREST, AND GENUINE INVOLVEMENT.  

 

CLIENTELE & CASE STUDIES

PAST AND PRESENT*

CONTACT

 
 
 

I AM THE FOUNDER OF ALAB GROUP, A CONSULTANCY FOCUSED ON ADVANCING INNOVATION IN THE FASHION, TECH AND LIFESTYLE WORLD THROUGH MARKETING, PR, AND CREATIVE SUPPORT.
WITH MY BACKGROUND IN LUXURY, I SAW AN UNEXPLORED NEED FOR THE ENTREPRENEURIAL AND LAUNCH-CENTRIC COMMUNITY. THE OPPORTUNITIES WE COMMIT TO ARE HELPING BRANDS FIND,
EXPLORE AND IGNITE THE DNA'S OF THEIR COMPANIES.
THAT MEANS CELEBRATING THEIR DIFFERENCES, UNIQUE NUANCES AND WHAT MAKES THEM SPECIAL! WITH THAT, I SPEARHEAD AN APPROACH THAT IS HIGHLY INTEGRATED AND FORWARD THINKING COMBINING MULTIPLE RESOURCES THAT ARE TRADITIONAL AND NON.
I ENJOY THE COLLABORATION PROCESS AND FEEL MOST FULFILLED WHEN I HAVE HELPED CLIENTS REACHED THEIR ULTIMATE GOALS!

 
 
 

ASHLEY ORFUS

INFO@ALABGROUP.COM 

212.960.3537

1010 EAST 25th
New York, NY